INTERNATIONAL CHIROPRACTORS ASSOCIATION

And Chiropractic’s Success Worldwide!

THE MERTZ REPORT:
NEW STEPS TO YOUR PERSONAL AND PROFESSIONAL SUCCESSES!
FROM DR. CJ. MERTZ, ICA PRESIDENT

Dear Friend:

It is my hope and wish that each week you will read my message and fill your life and practice with an increasing number of possibilities for success. The Mertz Report is designed to put your finger on the pulse of the most dynamic personal changes, the most effective communications skills, the best procedural and promotional strategies, and the latest global developments in our profession. ICA’s mission is your success!

I am honored to have this opportunity and this forum to speak on behalf of the ICA and to articulate a great new vision for chiropractic and the chiropractor; a vision without limits! Success, however, is not a battle on a single front. The multi-dimensional effort that we all must make to achieve what we want for ourselves, our families and our practices is easier with allies and partners.    ICA is your partner in today’s increasingly complex and competitive world of health care, and I look forward to a powerful exchange of ideas and vision through this forum, on a regular basis. Together, we can do so much more for chiropractic than we can as individuals. Here are this week’s thoughts:

PROFESSIONAL DEVELOPMENT: Does it do you any good to be the best there is in whatever you do, if no one knows you are there? Obviously not. ICA is committed to opening doors for chiropractic, and that means opening minds.   ICA has stepped forward and found an exciting new avenue to significantly impact the public. ICA has enthusiastically and officially endorsed “Bill Frank’s Forever Young” an exciting new television show set to begin airing in January 2004 on the Discovery Network.

Bill Frank, well-known fitness leader and author, is the host and producer of this show, formerly seen on the Fox Health Network. Bill is a chiropractic believer who has a dream, one that I heartily share; and that is to see chiropractic lead the wellness movement.   Tens of millions of people watch the Discovery Network and next year, “Bill Frank’s Forever Young” will be “Brought to you by the International Chiropractors Association - Your Wellness Experts.” Imagine the referral possibilities on a steady message encouraging consumers to reach out and find a chiropractor through this, our age’s most powerful medium! Bill’s goal in 2004 is to introduce as many as five million people in the United States and Canada into chiropractic practices by using a toll-free referral number. I believe that over Bill’s 26-show schedule next year, nothing will bring chiropractic closer, faster, to making “subluxation” a household word, than this historic project.

If you would like to secure your place in this new referral program, and become the beneficiary of one of the greatest outreach efforts in the history of chiropractic, act today by visiting www.billfrank.com and contribute your support to what promises to be a truly breakthrough program. I will continue to update you as ICA builds its public education campaign, in pursuit of our goal of educating all members of the public about the power of the chiropractic principle. Stand by for exciting news!

PRACTICE DEVELOPMENT: All successful practices are built upon the foundation of an unshakable system. Your system should express your highest beliefs rather than being apart from them. Only then can you have the faith, confidence and belief-system to set in stone the rules by which your team and your patients can build an enduring chiropractic health success story. Powerful values and YOUR confidence in them are what draws families from generation to generation to form a chiropractic “dynasty”!

Rules are, by the way, a positive and powerful framework to get important things done. If you have no rules in your practice or they appear as penalties, then it becomes very hard to operate from a position of strength, one that embodies and reflects your core values. Make this week the week that you carefully re-examine how your practice functions in light of this concept. This might be your time to discover what parts of your system lack the anchor that only your core values can provide and to take steps to build a new system that truly reflects your personal integrity and supports your highest beliefs. Above all, do not be afraid to rebuild, even if it means tearing down what you have now, and re-inventing your practice on a lasting foundation.

PERSONAL DEVELOPMENT: The most important element in your personal environment is knowing what is most important and acting to take care of your top priorities. Much like a church, you and your practice team need to know who is most in need of your “ministerial” attention. Church members who are truly saved do not need to be managed. You don’t need to follow up on them because they are committed. In this same way, patients who are truly transformed and understand the chiropractic story have embraced an enduring body of health principles. Their proof is in their good health. It is easy for us doctors to minimize or become oblivious to the life-changing power of the chiropractic adjustment. Remember, this is the kind of profound understanding that you cannot manage, you can only lead.

The practices, and churches, that are filled with the greatest number of “believers” all have one thing in common: inspired leadership. Inspired leadership starts with your own personal confidence in what you believe, and comes to life through your powerful projection of those values. It is one thing to know what you believe, and quite another to positively influence those around you, inspiring them to adopt those values as their own.

This week, take your most passionate beliefs and compress them into bold statements. Then, gather the confidence to make those statements from the heart, letting everyone know what you believe and value the most. Through your example, you will “manage” the half-hearted and lead the believers. You will find, however, that leadership takes only one-tenth of the energy it takes to manage, and it has an enduring quality that lives long after you are no longer there.

Until next time, practice with passion,

From Above-Down,

CJ

ICA NEWS:

ICA BOARD ENDORSES “BILL FRANK’S FOREVER YOUNG” TELEVISION SHOW
http://www.chiropractic.org/news/031104-frank.htm

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